Practical knowledge and tangible results
Our workshops and seminars are directly tailored to your current needs, have clear results and are precisely timed. Because we know: Your time is precious and a figured flip-chart alone does not bring change.
You would like to work on certain topics and need a tailor-made workshop concept? Talk to us, we will be happy to develop an individual solution.
All workshops can also be booked independently of an existing collaboration and can also be done remotely.
Message House Workshops
Develop consistent messages for marketing, sales and management with our MESSAGE HOUSE workshops. Your benefit: Significantly more profile and impact for your communication.
The Message House method helps to establish uniform ways of speaking across all relevant departments when it comes to target groups, products and current topics. Together we develop your core messages as an immediately applicable communication template for advertising, public relations, social media, sales, internal communication, interviews etc.
Our workshop lasts 4 hours. A number of 3-8 participants, preferably from different departments, guarantees the best results.
Corporate Agenda Workshops
The CORPORATE AGENDA workshop is aimed at companies who want to create competitive advantages for themselves by actively addressing issues and adopting positions that credibly convey the company’s identity.
This format is also suitable for managers of companies who want to strengthen their content and create strategically designed communication topics and occasions in order to be present in the media and market at self-defined times.
Our workshop lasts about 5 hours. A number of 4-8 participants, preferably from different departments, guarantees the best results.
More and more technology companies are making the transition from manufacturers to solution and service providers. In order to turn far-reaching changes like this into a success story, all areas of the company must be activated and involved. Our RESHAPE workshop creates an efficient platform for this. Common and opposing interests are identified, analysed and managed here. We define goals and work packages for all parties involved. In doing so, the most important person at all is at the centre: the customer and his needs.
Our workshop is designed as a full-day seminar with a duration of 8 hours. A number of 3-8 executives from management, marketing, communication, sales, product development and finance guarantee the best results.
B2B Marketing Workshops
The B2B MARKETING WORKSHOP is aimed at managers in marketing and communications intending to successfully position new brands in the market or develop strategies for existing products. We analyse target groups and their interests, work out the added value of the products and develop clearly defined messages and goals. Participants receive a solid basis for planning the development of their markets.
The workshop contents at a glance
Stakeholder analysis: analysis and prioritisation of target groups and their expectations, as well as development of appropriate core statements
Marketing Story: Development of both a marketing and sales story for defined groups of decision-makers as well as persona work including the development of focused value-added statements
Message House: Formulation of uniform core messages for sales and marketing
STEP analysis: Development of relevant topics as a basis for customer-centric content marketing
Time requirements and number of participants: Our workshop is designed as a full-day event (8 hours). A number of 3-6 participants from different departments ensures the best results.