we are plücom
As a team, we work to ensure your success
we are plücom
As a team, we work to ensure your success
we are plücom
As a team, we work to ensure your success
Open. Honest. Transparent.
From top to bottom, from manager to trainee – as a team we share the same motivation: to make our customers happy through successful projects and good advice. In doing so, we rely on personalities with different life paths, skills and talents. We believe that diversity not only enriches our work within the agency, but also our cooperation with clients, journalists and service providers.
What we all have in common is a passion for media and communication as well as the joy of the exciting challenges we are able to tackle for our national and international clients.
This DNA also shapes our network of creators, thinkers and experts. All of them are seasoned, proven specialists who stand behind us and are there for our clients whenever necessary.
Short paths, high availability, defined contact persons and fast solutions: the advantages we offer our clients as a lean, powerful agency team are obvious.
From top to bottom, from manager to trainee – as a team we share the same motivation: to make our customers happy through successful projects and good advice. In doing so, we rely on personalities with different life paths, skills and talents. We believe that diversity not only enriches our work within the agency, but also our cooperation with clients, journalists and service providers.
What we all have in common is a passion for media and communication as well as the joy of the exciting challenges we are able to tackle for our national and international clients.
This DNA also shapes our network of creators, thinkers and experts. All of them are seasoned, proven specialists who stand behind us and are there for our clients whenever necessary.
Short paths, high availability, defined contact persons and fast solutions: the advantages we offer our clients as a lean, powerful agency team are obvious.
Christoph Lapczyna, Senior Advisor
“Companies succeed through their brand image. But it is the people who, through their work and their decisions, shape the company and decide on its future development. Therefore, we do not provide advice along the beaten track, but design processes individually and future-oriented. Only if decisions are supported by all those involved can they lead to success.”
Well told stories have been inspiring Christoph Lapczyna for many years. As a student, he hosted his own radio show and discovered the power of those shows that had perfected storytelling. That was several years before the word “podcast” was invented and that format began its triumphal procession. “Many formats that we find in today’s communication or marketing are based on storytelling again: For example, content marketing or storytelling,” says Lapczyna.
“Honest communication beyond slogans transports the values of a company. This gives customers the crucial markers they need to choose the partner that best matches their own values”.
Lapczyna has many years of experience in corporate communications, both with start-ups and international corporations. He is therefore very familiar with the requirements and processes of his clients and is able to communicate projects and processes by looking beyond the famous horizon in an understandable way.
Christoph Lapczyna, Senior Advisor
“Companies succeed through their brand image. But it is the people who, through their work and their decisions, shape the company and decide on its future development. Therefore, we do not provide advice along the beaten track, but design processes individually and future-oriented. Only if decisions are supported by all those involved can they lead to success.”
Well told stories have been inspiring Christoph Lapczyna for many years. As a student, he hosted his own radio show and discovered the power of those shows that had perfected storytelling. That was several years before the word “podcast” was invented and that format began its triumphal procession. “Many formats that we find in today’s communication or marketing are based on storytelling again: For example, content marketing or storytelling,” says Lapczyna.
“Honest communication beyond slogans transports the values of a company. This gives customers the crucial markers they need to choose the partner that best matches their own values”.
Lapczyna has many years of experience in corporate communications, both with start-ups and international corporations. He is therefore very familiar with the requirements and processes of his clients and is able to communicate projects and processes by looking beyond the famous horizon in an understandable way.
Friederike Sajdak, Advisor
“Working in corporate communications is still based on personal contacts with the media and the industry environment. Establishing and maintaining these contacts requires tact and perseverance. Communication is an elementary pillar of branding and should be understood as an important means of representing companies”.
Language and communication have always been Friederike Sajdak’s interests – although initially in a different form. After studying British and German literature at the University of Hamburg, she moved to Bristol in England. There she completed her master’s degree, learned to love the country and its people and perfected her language skills. She made international friendships, where creative solutions were often needed to shape communication.
Although her love for literature and history remained, after graduation it was time to explore new fields – this time in PR and media work. Friederike now uses her passion for texts and readership in her daily work with clients and journalists. “Knowing exactly who I want to reach with my texts is an important step towards cooperating well with editors. If they trust us to understand the readership exactly, they are all the more willing to work with us.”
Friederike Sajdak, Advisor
“Working in corporate communications is still based on personal contacts with the media and the industry environment. Establishing and maintaining these contacts requires tact and perseverance. Communication is an elementary pillar of branding and should be understood as an important means of representing companies”.
Language and communication have always been Friederike Sajdak’s interests – although initially in a different form. After studying British and German literature at the University of Hamburg, she moved to Bristol in England. There she completed her master’s degree, learned to love the country and its people and perfected her language skills. She made international friendships, where creative solutions were often needed to shape communication.
Although her love for literature and history remained, after graduation it was time to explore new fields – this time in PR and media work. Friederike now uses her passion for texts and readership in her daily work with clients and journalists. “Knowing exactly who I want to reach with my texts is an important step towards cooperating well with editors. If they trust us to understand the readership exactly, they are all the more willing to work with us.”
julian Christ, Advisor
“If you want to be in the media, you have to know the media. No matter how outstanding the ideas, people and content of a company may be – but those who do not understand journalistic formats, editorial offices and above all the people behind them will never be portrayed and perceived in the way they want to be.”
For a long time Julian’s work has revolved around media of all kinds. Be it in his multimedia production studies, where he has produced and analysed just about every conceivable format, or in his political studies, where he has researched at the interface between media and democratic theory in a world of new digital channels, or while working in a wide variety of editorial offices for which he has researched, written and also spoken.
That’s why Julian is a journalist and meets editors at eye level: “Good contact with journalists starts with putting yourself in their shoes. This is the first and most important basis for a good cooperation, from which a long-term network grows.
hans-marcus röver, Advisor and Coach
“Transformation begins inside. It demands letting go of old beliefs and ideas, leaving existing comfort zones and courageously embarking on something radically new. It becomes visible in the positive change of communication – with individuals and in organisations as a whole.”
The prerequisite for Hans-Marcus Röver’s successful work and his personal drive is the belief in sustainable positive change in companies – on an individual as well as on an organisational and systemic level. Such change is always accompanied by appreciative and lively communication. And a language in which empathy, willingness to give feedback and consensus orientation become apparent. In order for this to be noticeable in organisations and in practice, managers in particular need a high degree of willingness for self-reflection and inner work.
Accompanying this transformation sensitively, responsibly and courageously is the core of Hans-Marcus Röver’s work. As a long-standing PR consultant and experienced coach and trainer, he is available to PLÜCOM customers as a sparring partner and assists managers and companies with more in-depth transformation processes.
Together with Frank Plümer, he supports company representatives in making an effective media appearance in front of the camera and audience. Röver also offers special formats such as walks, nature coaching and vision quests, in which working outside the meeting and conference rooms also touches on other aspects and issues of human leadership and life as a whole.
hans-marcus röver, Advisor and Coach
“Transformation begins inside. It demands letting go of old beliefs and ideas, leaving existing comfort zones and courageously embarking on something radically new. It becomes visible in the positive change of communication – with individuals and in organisations as a whole.”
The prerequisite for Hans-Marcus Röver’s successful work and his personal drive is the belief in sustainable positive change in companies – on an individual as well as on an organisational and systemic level. Such change is always accompanied by appreciative and lively communication. And a language in which empathy, willingness to give feedback and consensus orientation become apparent. In order for this to be noticeable in organisations and in practice, managers in particular need a high degree of willingness for self-reflection and inner work.
Accompanying this transformation sensitively, responsibly and courageously is the core of Hans-Marcus Röver’s work. As a long-standing PR consultant and experienced coach and trainer, he is available to PLÜCOM customers as a sparring partner and assists managers and companies with more in-depth transformation processes.
Together with Frank Plümer, he supports company representatives in making an effective media appearance in front of the camera and audience. Röver also offers special formats such as walks, nature coaching and vision quests, in which working outside the meeting and conference rooms also touches on other aspects and issues of human leadership and life as a whole.
Frank Plümer, Founder and Owner
“Identity and corporate culture have become central factors for the success of organisations. Therefore, our consulting does not end at the borders of communication and marketing, but looks at the potentials that are connected to the leadership culture on an individual and systemic level.”
If Frank Plümer hadn’t chosen a communication profession, he might have had a career as a guitar hero or triathlete. As different as these ultimately neglected inclinations are, there are astonishing parallels to his working environment: “Strategic communication is a long-distance run, not a sprint,” says Plümer. “And in order to be able to advise successfully, you need not only feeling and experience for the timing of the measures, but also for the people behind them”.
30 years of experience on the corporate and agency level create a solid basis for this. Plümer’s view is always directed towards the future: Within the scope of his own studies, he and his team research the coming trends in B2B marketing – knowledge that he brings to the consultancy in a targeted manner to set impulses. For some time now, Plümer has been working intensively on organisational development and transformation management in order to be able to implement a consulting approach that also includes structural and cultural factors.
Born in Hamburg, he regularly publishes in trade media and on TONNO DIGITALE blog. He also passes on his knowledge in seminars and workshops and as a speaker. As a long-standing media trainer, Plümer furthermore prepares his clients for appearances in front of cameras and audiences.
Frank Plümer, Founder and Owner
“Identity and corporate culture have become central factors for the success of organisations. Therefore, our consulting does not end at the borders of communication and marketing, but looks at the potentials that are connected to the leadership culture on an individual and systemic level.”
If Frank Plümer hadn’t chosen a communication profession, he might have had a career as a guitar hero or triathlete. As different as these ultimately neglected inclinations are, there are astonishing parallels to his working environment: “Strategic communication is a long-distance run, not a sprint,” says Plümer. “And in order to be able to advise successfully, you need not only feeling and experience for the timing of the measures, but also for the people behind them”.
30 years of experience on the corporate and agency level create a solid basis for this. Plümer’s view is always directed towards the future: Within the scope of his own studies, he and his team research the coming trends in B2B marketing – knowledge that he brings to the consultancy in a targeted manner to set impulses. For some time now, Plümer has been working intensively on organisational development and transformation management in order to be able to implement a consulting approach that also includes structural and cultural factors.
Born in Hamburg, he regularly publishes in trade media and on TONNO DIGITALE blog. He also passes on his knowledge in seminars and workshops and as a speaker. As a long-standing media trainer, Plümer furthermore prepares his clients for appearances in front of cameras and audiences.