Winning new target groups – and marketing them
The battle for attention requires media brands to profile and address their target groups with great precision. It is more important than ever to know the preferences of your audience in order to meet their needs precisely. The multitude of digital channels offers media the opportunity to tap into new target groups and to inspire them with their content.
The prerequisite for this is always a well thought-out communication strategy.
We support media brands in positioning and marketing in the German speaking media landscape – regardless of whether it is in print or online. The placement of editors and executives as interview partners or talk show guests is an important component of brand building, the development of new touchpoints in the form of discussion formats or conferences is another. We accompany you in all phases of the change process and ensure a sustainable and sales-enhancing positioning as a leading (specialist) medium.