{"id":2766,"date":"2019-06-13T21:57:50","date_gmt":"2019-06-13T19:57:50","guid":{"rendered":"https:\/\/pluecom.de\/agentur\/"},"modified":"2022-07-13T16:28:34","modified_gmt":"2022-07-13T14:28:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/pluecom.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;bottom&#8221; content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1657722505844{background-image: url(https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Agentur.jpg?id=2532) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1585644732116{margin-bottom: -40px !important;}&#8221;]<\/p>\n<h1><strong>Inspiring Investments<br \/>\n<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2><\/h2>\n<h2><strong>Utilising experience, know-how and creativity, we pave the way to the most demanding target group of all.<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1585644819235{margin-top: -10px !important;}&#8221;]<\/p>\n<h1><strong>Inspiring Investments<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585644794618{margin-bottom: 50px !important;}&#8221;]<\/p>\n<h2><strong>Utilising experience, know-how and creativity, we pave the way to the most demanding target group of all.<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h1><strong>Inspiring Investments<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585644781054{margin-top: -10px !important;}&#8221;]<\/p>\n<h2><strong>Utilising experience, know-how and creativity, we pave the way to the most demanding target group of all.<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3><strong>Investment decision-makers in the focus of our attention<\/strong><\/h3>\n<p>That means we deal with the most demanding target group that can be found on the market. After all, board members, managing directors, divisional managers and members of buying centres are highly sought-after and courted. Their approach to gaining information is focussed and highly selective.<\/p>\n<p>As an agency, our aim is not only to reach decision-makers, but to convince them and turn them into customers of our clients. To achieve this, we use the entire repertoire of b2b communication &#8211; from classic PR and media work, to social media and direct communications via all digital channels.[\/vc_column_text][vc_column_text]<\/p>\n<h3><strong>Understanding investment cycles<\/strong><\/h3>\n<p>Key to the success of this work, apart from a good communication strategy, is content that decision-makers perceive as valuable and relevant. In addition to a distinctive journalistic mindset, we are distinguished by our orientation towards industry-specific, sometimes long-term investment cycles. Only those who really understand which topics are of interest to decision-makers at a certain stage can successfully enter into dialogue with them and win them over as business partners.<\/p>\n<h3><strong>Addressing them on all channels<\/strong><\/h3>\n<p>Investment decision makers are characterized by a very particular information behaviour. Moreover, the content and channels they use vary depending on the phase of investment planning they are in. Successful decision-maker communication delivers relevant content that is based on their current interests and needs, and delivers it via their preferred touchpoints.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd105496670\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd105496670.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h3><strong>Investment decision-makers in the focus of our attention<\/strong><\/h3>\n<p>That means we deal with the most demanding target group that can be found on the market. After all, board members, managing directors, divisional managers and members of buying centres are highly sought-after and courted. Their approach to gaining information is focussed and highly selective.<\/p>\n<p>As an agency, our aim is not only to reach decision-makers, but to convince them and turn them into customers of our clients. To achieve this, we use the entire repertoire of b2b communication &#8211; from classic PR and media work, to social media and direct communications via all digital channels.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd108b47219\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd108b47219.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3><strong>Investment decision-makers in the focus of our attention<\/strong><\/h3>\n<p>That means we deal with the most demanding target group that can be found on the market. After all, board members, managing directors, divisional managers and members of buying centres are highly sought-after and courted. Their approach to gaining information is focussed and highly selective.<\/p>\n<p>As an agency, our aim is not only to reach decision-makers, but to convince them and turn them into customers of our clients. To achieve this, we use the entire repertoire of b2b communication &#8211; from classic PR and media work, to social media and direct communications via all digital channels.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd109336657\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd109336657.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3><strong>Investment decision-makers in the focus of our attention<\/strong><\/h3>\n<p>That means we deal with the most demanding target group that can be found on the market. After all, board members, managing directors, divisional managers and members of buying centres are highly sought-after and courted. Their approach to gaining information is focussed and highly selective.<\/p>\n<p>As an agency, our aim is not only to reach decision-makers, but to convince them and turn them into customers of our clients. To achieve this, we use the entire repertoire of b2b communication &#8211; from classic PR and media work, to social media and direct communications via all digital channels.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd109a03668\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd109a03668.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3><strong>Understanding investment cycles<\/strong><\/h3>\n<p>Key to the success of this work, apart from a good communication strategy, is content that decision-makers perceive as valuable and relevant. In addition to a distinctive journalistic mindset, we are distinguished by our orientation towards industry-specific, sometimes long-term investment cycles. Only those who really understand which topics are of interest to decision-makers at a certain stage can successfully enter into dialogue with them and win them over as business partners.<\/p>\n<h3><strong>Addressing them on all channels<\/strong><\/h3>\n<p>Investment decision makers are characterized by a very particular information behaviour. Moreover, the content and channels they use vary depending on the phase of investment planning they are in. Successful decision-maker communication delivers relevant content that is based on their current interests and needs, and delivers it via their preferred touchpoints.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd10a088883\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd10a088883.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h3><strong>Understanding investment cycles<\/strong><\/h3>\n<p>Key to the success of this work, apart from a good communication strategy, is content that decision-makers perceive as valuable and relevant. In addition to a distinctive journalistic mindset, we are distinguished by our orientation towards industry-specific, sometimes long-term investment cycles. Only those who really understand which topics are of interest to decision-makers at a certain stage can successfully enter into dialogue with them and win them over as business partners.<\/p>\n<h3><strong>Addressing them on all channels<\/strong><\/h3>\n<p>Investment decision makers are characterized by a very particular information behaviour. Moreover, the content and channels they use vary depending on the phase of investment planning they are in. Successful decision-maker communication delivers relevant content that is based on their current interests and needs, and delivers it via their preferred touchpoints.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h3>Download<\/h3>\n<p>[\/vc_column_text]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-6 gem-wrapbox-position-left lazy-loading  thegem-custom-6a2fcbbd10a6c4156\"  style=\"\" ><div class=\"gem-wrapbox-inner  lazy-loading-item\"  data-ll-effect=\"move-up\"><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/pluecom.de\/wp-content\/uploads\/2019\/10\/Hover_Credentials-Technologie-und-Engineering-1-e1572014140890.jpg\" alt=\"Agency Factsheet | https:\/\/pluecom.de\/wp-content\/uploads\/2020\/04\/PL%C3%9CCOM-Agency-Factsheet-EN.pdf\"\/><\/div><style type=\"text\/css\">.thegem-custom-6a2fcbbd10a6c4156.gem-image a:hover img {filter: brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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PL\u00dcCOM<\/title>\n<meta name=\"description\" content=\"Die Zielgruppe von PL\u00dcCOM sind Investitionsentscheider von B2B-Unternehmen, die mit relevanten Inhalten auf den passgenauen Kan\u00e4len angesprochen werden.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us\" \/>\n<meta property=\"og:description\" content=\"Die Zielgruppe von PL\u00dcCOM sind Investitionsentscheider von B2B-Unternehmen, die mit relevanten Inhalten auf den passgenauen Kan\u00e4len angesprochen werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pluecom.de\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"PL\u00dcCOM\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T14:28:34+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pluecom.de\\\/en\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/pluecom.de\\\/en\\\/about-us\\\/\",\"name\":\"About us &#8211; 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